The Impact of Product Quality, Service Quality, and Customer Loyalty Program perception on Retail Customer Attitude
نویسندگان
چکیده
منابع مشابه
Customer Perception towards Service Quality in Retail Banking
The present study has aimed to know the perception of customers towards services rendered by banks in major cities of Tamil Nadu. Descriptive study method has adopted and convenience sampling technique was followed. On that basis, a sample size of 560 customers of different public and private sector banks was selected for this purpose from the major cities of Tamil Nadu state namely, Chennai, M...
متن کاملThe Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF
This study examines the impact of service quality on customer satisfaction and Loyalty in Indian Banking sector by applying SERVPERF scale. A total of 50 customers of State bank of India, Mohan Nagar Township branch of Salem District in Tamilnadu were interviewed on convenient basis for the above purpose. Tools like Exploratory factor analysis. Inter-Correlation, Analysis of variance, Multiple...
متن کاملThe Impact of Relationship Quality on Customer Loyalty
The purpose of this study is to provide a casual model to explain the effect of relationship quality on customer loyalty via mediating effect which night provided by customer satisfaction. The proposed casual model of three variables is developed. Structure equation modelling is conducted to explore customer group homogeneously and examine the mediating effect. The results indicate that relatio...
متن کاملImpact of Customer Service Practices on Customer Satisfaction and Retention
In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a customer’s mind. As such, this predicament has provided as a challenge task to most business conglomerate...
متن کاملThe Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image: Evidence from Hotel Industry of Pakistan
The rationale of this study is to look at the association between services quality of Pakistani hotel and to scrutinize cause on customer satisfaction, brand image and customer loyalty. The primary data was collected from 5 and 8 star hotels of Pakistan. The response rate was 86%. Structural equation modeling (SEM) technique was used to analyze the data. The findings suggested that high quality...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Independent Journal of Management & Production
سال: 2017
ISSN: 2236-269X
DOI: 10.14807/ijmp.v8i3.632